Wake Up Your Idea
Thursday, June 26, 2008
  Selamat Spotted at Mustafa Centre
There I was minding my own business at Mustafa Centre one night when out of the corner of my eye, I spotted him. Staring defiantly at me, daring me to catch him, he just sat there. So, bound by my intrinsic patriotism, I went forward boldly and picked him up with gusto. There! I had Selamat in the palm of my hands, literally.

With 2 distinct flavours and a namesake that is fast becoming a legend in this hmble republic, watch out for the Selamat Wafer to become the next big thing. At least, unlike the Hello Kitty national catastrophe, here, we can tell the security guards and Police who try to stop us from bashing each other's head open over the wafers that we are actually 'fighting for the country'.

On closer inspection, the wafers are being brought in from Indonesia no less. I do wonder if 'Mr Good Gold' will be endorsing this product and whether he will claim royalties if the product were to pick up in sales. Anyway, do get your (Mas) Selamat fix when you're at Mustafa Centre the next time. At 80 cents, it is a small price to pay to have Selamat in your hands - and eat him, so to speak...

*click on image for actual size*
A Good Marketing Angle?


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Thursday, April 24, 2008
  What To Do, It Has Happened...
We have a silly-looking icon which can't decide if it's a fish or a mammal. We also have a national flower with a salutation as its middle name. In addition, we aspire to be the biggest in everything we build or do - suspiciously as though obsessed with overcompensating for the lack of actual land size or population might. But what I love most about Singapore is our prodigal son [NOT Fandi Ahmad] and his wise words of wisdom.

In May 2006, he uttered the immortal words "...I'm going to spend all my time thinking what's the right way to fix them..." with regard to the opposition during an election rally. Shockingly, he still got re-elected.

Barely 2 years later, he's back with an irresistible reply to a national disaster where a 'dangerous terrorist' escaped, with a cool "...what to do, it has happened." The embarrassing incident was followed by an equally-embarrassing inquiry report worthy of only an 'O' Level pass at best, with amateurish statements from the PM (aforementioned prodigal son-of-a-...) and the Minister responsible for the fiasco that can only be described as insulting to the average sensible citizen.

Nevertheless, I have complete faith in the truest-of-the-true current 'face of Singapore' to provide timeless classics like 'Mee Siam Mai Hum'. I simply can't wait for the next pearl of insight to spew forth from his post-cancerous mouth.

I wonder if decades down the road, we will look back and say that it was this unrelated alleged terrorist - albeit indirectly - who sowed the seeds of impending doom for the ruling 'elite'. Will I be telling my children that a certain Mas Selamat changed the history of Singapore in February 2008?

New Illustrated SOP For Detention Guards

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Monday, March 17, 2008
  Further Description Of Mas Selamat
After almost 3 weeks of the Mas Selamat image being burned onto our retinas, we have been alerted to a vital piece of information - he has a mole under his right eye. Yes, that tiny speck will certainly identify the fugitive clearly in the midst of a crowd; in the midst of the jungle; and definitely will be extremely obvious whilst he is on the move. Also, how enhanced our understanding has become from 'the mother of all instances in stating the obvious' - he has small lips. Really, you think?

In any case, for the benefit of all Singaporeans, let me release some of my own 'critical' information regarding the alleged JI leader - his left eye is lower than his right (take note he has only 2 eyes), there is one strand of hair growing too long on his right ear (take note he has only 2 ears located on either side of the head), and finally, he has one nose with 2 nostrils - I repeat TWO nostrils only.

Phew! I think with this added information, the person who is, most likely, putting up Mas Selamat under the mistaken notion that he's a vagrant will be able to identify him as THE fugitive easily. Furthermore, all these pointers that we would have failed to notice over the 3 weeks of over-exposure, would simply blow Mas Selamat's cover wide open.

Now, I wonder whether I qualify for a share of the reward for releasing this absolutely vital description...


How To Identify Mas 'The Limp that-isn't-necessarily-there' Selamat


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