Singapore's Happiest Person & Other Tales Of Fiction
I came across this piece of news on tomorrow.sg regarding the 'search for Singapore happiest person' and thought it was quite interesting. On closer inspection though, I realised that the local media has sunk to a new low. Below is my reply as posted on the Tomorrow.sg entry regarding this distastefully disguised marketing strategy:
You guys do know that this is a marketing gimmick right? Apparently, this 'search' has been initiated by the 'Global Leadership Academy Pte Ltd' (doesn't have a website) which in turn was created by the Phillip Merry Consulting Group - owned by Phillip Merry with a staff size of 4 key persons (probably there should be other clerical staff members).
In reality, all this is just a marketing ploy for an event entitled 'The New Science of Happiness and Well Being' that will be held at the Singapore Expo on April 16 & 17. That's what you will see if you visit the competition's website, simply-happy.com. In fact, the link button to the actual competition takes up about 1% of the whole home page which just advertises the 'conference' and the speakers involved in the event.
It is pretty obvious that the organisers are the least interested in actually 'searching' for the happiest person and, in all probability, will be just choosing the first best candidate they come across in the pool of entries. Although the event was arranged much earlier, at least before January, the 'search' itself is only 2 weeks long from March 16 to 30 - for a nationwide search? Not to mention the 'results' will be out within a week (April 4th) after the closing date?
Of course, as a marketing idea, it is a success because the (stupid/blind/slow-news-day) mainstream media have picked up on it and made it sound like a national campaign. Well, If you're interested in paying between S$988 and $1,388 to sit down and listen to speakers who are probably going to tell you, "you're spending too much money, that's why you're unhappy and stressed", I have nothing against that.
But for those who think this is a great (independent/genuine) campaign and the 'winner' will be really 'the happiest person in Singapore', then please think again, because this is just another lucky draw...
I have nothing against a bit of enterprise and even concede that it may be a necessary evil, but I think in this case, the public is being misled. This Is Real Happiness, By The Way
Labels: happiest person, singapore
Further Description Of Mas Selamat
After almost 3 weeks of the Mas Selamat image being burned onto our retinas, we have been alerted to a vital piece of information - he has a mole under his right eye. Yes, that tiny speck will certainly identify the fugitive clearly in the midst of a crowd; in the midst of the jungle; and definitely will be extremely obvious whilst he is on the move. Also, how enhanced our understanding has become from 'the mother of all instances in stating the obvious' - he has small lips. Really, you think?
In any case, for the benefit of all Singaporeans, let me release some of my own 'critical' information regarding the alleged JI leader - his left eye is lower than his right (take note he has only 2 eyes), there is one strand of hair growing too long on his right ear (take note he has only 2 ears located on either side of the head), and finally, he has one nose with 2 nostrils - I repeat TWO nostrils only.
Phew! I think with this added information, the person who is, most likely, putting up Mas Selamat under the mistaken notion that he's a vagrant will be able to identify him as THE fugitive easily. Furthermore, all these pointers that we would have failed to notice over the 3 weeks of over-exposure, would simply blow Mas Selamat's cover wide open.
Now, I wonder whether I qualify for a share of the reward for releasing this absolutely vital description...
How To Identify Mas 'The Limp that-isn't-necessarily-there' Selamat
Labels: mas selamat kastari mole